Honda today introduced Hondaverse, a fully immersive virtual world that exists within Fortnite on Twitch, per details shared with Marketing Dive. The activation consists of custom Fortnite maps where streamers and eventually gamers can compete.
The first iteration of the Hondaverse is the Honda Parkour world, which is built around the 2023 Honda HR-V and allows streamers and players to test their abilities through virtual parkour runs and trivia questions. Future worlds will focus on specific Honda products.